Icelandic Astaxanthin

What is Astaxanthin?

Astaxanthin (pronounced asta-ZAN-thin) is a powerful antioxidant naturally found in algae, shrimp, salmon, crab and lobster. It is part of the carotenoid family, fat-soluble pigments which give plants and animals color. The carotenoid you are probably most familiar with is beta-carotene which gives carrots their orange color. Astaxanthin is a red carotenoid and it is what gives salmon its pink color. Beyond its colorful impact, what makes Astaxanthin really unique is its antioxidant power. It’s stronger than any other natural antioxidant! And, unlike other antioxidants, it never becomes a pro-oxidant in the body. This is significant since pro-oxidant activity generates free radicals which are known to cause aging.

How it works

Astaxanthin has so many benefits – supporting brain, eye, cardiovascular joint and skin health – it almost seems too good to be true. After decades of research, scientists have learned why Astaxanthin is so powerful:

Astaxanthin protects the entire cell. Most antioxidants only work on part of the cell:

  • Vitamin E and beta carotene only work in fat soluble part of the cell
  • Vitamin C only protects water soluble part of the cell.
  • Astaxanthin works in both the water and fat soluble part of the cell

Why Icelandic Astaxanthin?

Iceland is the perfect location for cultivating the best quality Astaxanthin! Algae is very sensitive to the environment and is easily contaminated by air-borne pollutants and bacteria. Iceland offers clean air, pristine glacial waters and our proprietary cultivation process is closed removing the risk of contamination from open ponds.